Preppy: Cultivating Ivy Style

A new book exploring the origins of what has become known as the preppy/ivy style is due out from Rizzoli on October 4th.  I pre-ordered my copy yesterday through Amazon.  I’ve bought a number of books recently on the topic of preppy/ivy dress:  True Prep (Lisa Birnbach’s update of The Official Preppy Handbook), Take Ivy and The Ivy Look:  An Illustrated Pocket Guide.

Book Summary from Rizzoli:

Preppy: Cultivating Ivy Style – The authoritative fashion history of the roots, growth, and offshoots of the quintessentially American preppy style. Preppy offers the first definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in America to its profound influence internationally and metamorphosis on the runway. For the first time, the preppy story is told completely and beautifully with iconic and never-before-published archival and editorial photographs and personal snapshots from the original Ivy elites.
Exploring all facets of men’s and women’s preppy fashion, this vibrant volume is replete with photographs and vintage ads illustrating the iconic elements of prep: from Oxford shirts, khakis, and Shetland sweaters to Peter Pan collars, madras pants, and Lilly Pulitzer tropical blooms. Authors Jeffrey Banks and Doria de La Chapelle also examine the fashion designers who played a major role in shaping the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph Lauren, who single-handedly marketed not just a look but a lifestyle. Also featured: a band of young twenty-first century Ivy stylists and fashion labels worldwide, who have infused preppy with high-octane design on and off the runway. Preppy is a stunning tribute to an American phenomenon.

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